A visual identity for an energy drink that disrupts the industry on both physical and spiritual levels.
Client - Salvation
Year - 2022
Role - Designer
Team
Leo Porto, Eyal Chowers, Nathan Fyock, Natalee Ranii-Dropcho, Claren Walker, Luciana Thiesen
Introducing Salvation, a groundbreaking energy drink that redefines the category with its unique promise of both physical and spiritual rejuvenation. Drawing on the concept of religious deliverance, Salvation offers a refreshing escape from the daily grind—whether it's a hangover, the dreaded afternoon slump, or even a creative block. The name taps into the current cultural resurgence of spirituality, making it an unexpected and iconic choice in the crowded energy drink market. The visual identity draws inspiration from vintage ephemera, balancing spiritual and cultish elements. Featuring a bold, raw typographic approach intertwined with immersive and ecstatic imagery, the photo-centric design radiates energy on both spiritual and physical levels, positioning Salvation as the ultimate meeting point between the two.